Friday, November 19, 2010



Here is our first MEDIA COMPETITION!

Entries can be made by all Year 12 and Year 13 Media students.

You can check out the brand new competition blog at:

Winners work will be screened at the Art Picturehouse at the end of term!

Visit the blog for entry details and deadlines...and the prize!

Thursday, November 04, 2010


Group 34 have produced an excellent blog so far, have a look at it on the link below:


Monday, October 18, 2010

Blog of the Week 4

Check out the blog below. It has plenty of well written and thorough posts:


Tuesday, October 12, 2010


There is a new Blog of the Week. Take a look at the excellent posts on:

Well done to group U1-44.


Friday, October 08, 2010


You may experience some problems with photo uploading in blogger.

When uploading a picture, blogger may tell you that you have gone over your limit. This may occur if you have uploaded too many high res pictures in a short period of time.
(If this happens - you may want to think about being more selective with the pictures you upload, to avoid this problem happening again).

If this problem occurs, please follow the step-by-step guide below:

  • Go to and log in.
  • Username: longroadchildrensfilm10
  • Password: mediastudies
  • Upload any pictures you require (label them so that you can find them).
  • Find the picture that you want to upload to your blog.
  • Click on 'Share This' and Grab the HTML code. Copy and paste this code into your blog. Repeat this process for all the pictures you require.
  • Before you post your blog, at the bottom of the page click on 'Post Options' and select 'Interpret typed HTML'. This will convert all the code in your blog into the pictures you had flickr.


Tuesday, October 05, 2010

Blog Content Checklist

Blog Tasks - Planning and Research

You should ensure that your blog has varied and thorough posts that include images or videos that reflect your research and ideas.

Here are some topics that you should ensure are included on your Blog:

Star Analysis - You should each have analysed a star and how their videos sell them to the target audience, you can look at several videos or videos that span their career.

Auteur Theory - the theory and research on one music video director.

Goodwin’s Theory of Analysis - Ensure all 6 points are clear on your blog. Relate this to videos you study and your own ideas.

DVD Cover and Magazine Advert Analysis - Real examples, your photoshop practice and ideas for you final products.

Timeline, Storyboards, Shotlists and Call Sheets - upload images to the blog with a description of what they are and how they will help you.

Mise-en-scene - Research on your genre and plans for your own ideas

Analysis of past students work - analyse using the marking criteria and/or Goodwin’s points.

Location Reports - street map images or still photo images, information about the location and why it is suitable (Group 48 on the 2009/2010 Archive has good examples).

Target Audience Research - You could do a mind map or a questionnaire. (discuss all three products not just your video)

Lyrics Analysis - ensure the lyrics for your song are on the blog, analyse mood and representation of the artist etc.

Editing Techniques - Find examples of similar editing styles or transitions that you plan to use.

Mood Board - create a mood board for you overall inspiration.

Amateur vs Professional - Analyse the differences between a student and real artist music video.

Contact the original artist - Show that you have attempted to seek permission from the artist to use their song (e.g. via Facebook)

Test Footage - experiment with shot types and editing techniques and upload these to the blog.

Look a the blog of the week - What inspiration can you take from them? Why do you think their blog is successful?

This is a minimum. You should use your imagination to create other posts.

Blog of the week 2

Blog of the week for w/c 4th October is:

Have a look! This blog has great visual references and a real sense of a 'creative journey'.

Friday, October 01, 2010


If you have any questions about the Music Video scheme, you can now submit questions and have them answered by Media Studies staff!

To submit a question, log into blogger and create a NEW POST under the QUESTION & ANSWER: MUSIC VIDEO 2010/11 blog that has been set up for you.

You can view current Q&A's in the following link:

Wednesday, September 29, 2010


The very first Music Video blog of the week is:

S1 21
It is detailed and very thorough. Take a look at it.

Tuesday, September 07, 2010

Introduction to Music Video 2009/2010 (AS students) ARCHIVE


Monday, August 16, 2010

Music Video 2009/10 Blog Archive

GROUP 01 - MUSIC VIDEO 2009/10

Thursday, July 29, 2010

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)
  1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
  2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
  6. There is often intertextual reference (to films, tv programmes, other music videos etc).
© 2009 Advanced Production (G324). All Rights Reserved | Powered by Blogger
Design by psdvibe | Bloggerized By LawnyDesignz