G324: Advanced Production - Deadlines and Important Information

Deadlines

• Cameras can be taken out from Friday 27th September.
• Wednesday 16th October: Music Video Shooting Deadline
• Wednesday 23rd October (last lesson of week): Music Video Rough Cut Deadline:
• Friday 15th November (last lesson of week): Music Video Final Deadline
• Friday 22rd November (last lesson of week): Ancillary Products Deadline
• Friday 13th December (last lesson of week): Evaluative Commentary:

Cameras

1. Before the rough cut deadline, you will be able to take a camera for 3 overnights or 1 weekend. The first opportunity you will have for filming is Friday 27th September from 4.10pm.
2. Between the rough cut and the final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).

useful articles for writing Part 2

here

and here
and here
Universal interested in MySpace and YouTube
really good article about internet music revolution
Why MySpace and YouTube have been a success
article from Nov 17 on Universal suing MySpace

All useful for the write-up of the project