Introduction to G324: Advanced Portfolio in Media

For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on DVD.
3. A magazine advertisement for the DVD.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research, which will be done on blogs.

20 marks will be for the written evaluation. This will be completed on Powerpoint and include video and still images. The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

G324: Advanced Production - Deadlines and Important Information

Deadlines

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December

Cameras

1. Before the rough cut deadline, you will be able to take a camera for 2 overnights or 1 weekend. The first opportunity you will have for filming is Friday 2nd October from 4.10pm.
2. Between the rough cut and the Final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).

13P Favourite Music Videos

Can't Stop - Red Hot Chilli Peppers
Warp - Bloody Beetroots
Kiss and Tell - You me at six
Dirty Diana - Michael Jackson
Here It Goes Again - Ok Go
Remember the name - Fort Minor
Paparazzi - Lady Gaga
Run Away - Super Furry Animals
The Kill - 30 seconds to mars
The View From the Afternoon - Arctic Monkeys
Lolipop - Framing Hanleys
Just a Day - Feeder
We are the People - Empire of the Sun
Dead - Slipknot
Of Fire, Wind & Wisdom - Eluveitie
Snow - Red Hot Chili Peppers
Smells like teen spirit - Nirvana
All the Small Things - Blink 182

The Horrors - Sea Within A Sea

Mystery Jets

Lily Allen - The Fear

Lily Allen - Not Fair

Lily Allen - 22

The Saturdays - Work

Just Jack - The Day I Died

Example - Watch The Sun Come Up

The Veronicas - Untouched

Jack Peñate - Be The One

Lady Gaga - Poker Face & Just Dance

Esser - Headlock

Roots Manuva - Witness to Fitness

Utah Saints - Something Good (2008)

M.I.A. - Paper Planes

M.I.A. Paper Planes
Uploaded by ecureuilvolant - See the latest featured music videos.

Paolo Nutini - Candy

Mika - Big Girl

The Streets - Blinded by the Lights

Music Videos 2008/9 Finished...

Analysis of Geri Haliwell - It's Raining Men

STUDYING MUSIC VIDEO Keynote

Conception to Consumption - Lindy Heyman

Lindy Heymann speaks about the process of making a music video, from getting the job to the finished product.

Mark Owen - 4 Minute Warning


Lindy Speaks

Jake speaks about Nojahoda video

Nojahoda Video


Making Of Nojahoda Video (Jake's talk at LongRoad)

MUSIC VIDEOS 2007/8 FINISHED!!!

All this year's music videos are now online at YouTube.

Click here to go straight to the PlayList of Music Videos 2007

Music Video from 1998!!

LongRoadMedia Music Video from back in 1998. This is from before editing digitally, editing the video using analogue equipment.

The Stands - Do It Like You Like

Super Furry Animals - Golden Retriever

Music Channels Task

Try to work out who owns the music channels by looking them up on Wikipedia or on the really useful MediaUk site You can find a list of all Sky Channels with links here
What does their ownership tell you about them ? what other companies/media do their owners have interests in ?

What kind of music/programming does each channel carry ? How big are their audiences ?

DJ Format: We Know Something

Music Video used for the first Final Cut session.....

Director: Ruben Fleischer

When the band could not make the shoot date ever inventive Fleischer came up with a cute and cuddly idea to replace them and meet the deadline. he delivered much more than that with a hyper funny and seriously shot hip hop style video with a twist. The crew cruise in animal outfits complete with break dancing sharks, lino-spinning turtles and phat bears in the hood. full throttle humour and talent to the max....

useful articles for writing Part 2

here

and here
and here
Universal interested in MySpace and YouTube
really good article about internet music revolution
Why MySpace and YouTube have been a success
article from Nov 17 on Universal suing MySpace

All useful for the write-up of the project

Articles about MySpace and the music Biz

here
and here
and here
and here

more to come ! All useful for the write-up of the project

Jake's work as an editor and director

Booty Call by All Saints (editor)


Millennium by Robbie Williams (editor)


Say you'll be there by the Spice Girls (editor)

Have A nice day by Stereophonics (director)


Stone by Stone by Catatonia (director)

Raining Men by Geri Halliwell (director)

Lindy's work as a director

The Drowners by Suede


Insomnia by faithless


Little Love by Lil' love

music video material on main longroadmedia site including student examples, some interesting real music videos and lots more links to useful sites

The Cure - Inbetween Days

The Cure - Inbetween Days @ YouTube

It's Raining Men- Case Study video

Studying Music Video

History of Music Video plus lots of quirky examples here

...and the original by The Weather Girls