Tuesday, September 03, 2013

G324: Advanced Production - Deadlines and Important Information


  • Cameras can be taken out from Friday 27th September.
  • Wednesday 16th October: Music Video Shooting Deadline
  • Wednesday 23rd October (last lesson of week): Music Video Rough Cut Deadline:
  • Friday 15th November (last lesson of week): Music Video Final Deadline
  • Friday 22rd November (last lesson of week): Ancillary Products Deadline
  • Friday 13th December (last lesson of week): Evaluative Commentary:

  1. Before the rough cut deadline, you will be able to take a camera for 3 overnights or 1 weekend. The first opportunity you will have for filming is Friday 27th September from 4.10pm.
  2. Between the rough cut and the final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
  3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.

Wednesday, November 14, 2012

G324 Evaluation Tasks

G324 Evaluation Tasks.

Below are the 4 questions you need to answer for your coursework Evaluation. The task for Question 3 should be done in your group. The other tasks are individual. When you have completed the tasks post all 4 onto the same post and tag it with YOUR NAME.

 Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Task: Select 10 stills/ images from your Music Video and the 2 ancillary tasks. Annotate each one of them in Photoshop or Powerpoint to indicate which conventions you have used at which point.

Help: The question is asking you to compare the genre conventions you used in your 3 tasks to those used in real music videos/ digipaks and magazine adverts. Each of the slides you select should illustrate your use of a particular convention e.g. Your female pop video might include a close-up direct address to camera or your digipak might include a particular motif that connects it to the video and the magazine advert.

 Q2: How effective is the combination of your main product and ancillary texts?

Task: Create a Prezi which makes clear links between your 3 products.

Help: Consider to what extent you have created an effective promotional package for your artist. How have you used mise en scene, motifs, themes, composition etc to present a particular image of your artist? What do you think the expectations of your target audience are for each of your products and the package as a whole? Do you think you have met these expectations?

 Q3: What have you learned from your audience feedback?

Task: Create a director’s commentary which includes clips from the music video and ancillary tasks, as well as vox-pop presentations of audience feedback.

Help: Consider all the forms of audience feedback you have received as well as all methods and contexts for gathering it. Start by making a list of all of the types of feedback you have received, the context in which you received it, methodology and whether you found it useful/ whether you acted on it:
eg. Rough Cut Feedback/ other group feedback on blog/ qualitative/ we added more filters to the video to add genre authenticity. 

 Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Task: Create a video presentation which discusses the technologies you used at each stage of the project. This video needs to be different from the Director’s commentary in terms of its presentation and content ie. Presented as a ‘How to use…’/ Teaching (in character?) style of video that could then be used as a future teaching aid.

Help: Go through each stage of your project and make notes on which new technologies you used, for what purpose and how useful each technology was in terms of achieving your goals. Were there particular types of technology that you found particularly useful? Were all of the technologies you used digital? How did the technologies work in combination with each other?

Wednesday, September 07, 2011


Below are the links to the 'Intro To Music Video 2011' Blog Archive.


Sunday, July 03, 2011

Introduction to G324: Advanced Portfolio in Media

For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on Digipak.
3. A magazine advertisement for the Digipak.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research, which will be done on blogs.

20 marks will be for the written evaluation. This will be completed as a Director's. The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

Tuesday, June 21, 2011

Timeline of Modern Music

Want to know more about your chosen genre of music?
Then click here for this amazing timeline of all the major music genres, their history and how they developed.

Friday, June 17, 2011


Hi all,

This is the archive of 2010/11 Music Video blogs.



Hi all,

If you are looking for blog examples of last years INTRO TO MUSIC VIDEO - they can be found here:



Friday, November 19, 2010



Here is our first MEDIA COMPETITION!

Entries can be made by all Year 12 and Year 13 Media students.

You can check out the brand new competition blog at:


Winners work will be screened at the Art Picturehouse at the end of term!

Visit the blog for entry details and deadlines...and the prize!

Thursday, November 04, 2010


Group 34 have produced an excellent blog so far, have a look at it on the link below:



Monday, October 18, 2010

Blog of the Week 4

Check out the blog below. It has plenty of well written and thorough posts:



Tuesday, October 12, 2010


There is a new Blog of the Week. Take a look at the excellent posts on:


Well done to group U1-44.


Friday, October 08, 2010


You may experience some problems with photo uploading in blogger.

When uploading a picture, blogger may tell you that you have gone over your limit. This may occur if you have uploaded too many high res pictures in a short period of time.
(If this happens - you may want to think about being more selective with the pictures you upload, to avoid this problem happening again).

If this problem occurs, please follow the step-by-step guide below:

  • Go to flickr.com and log in.
  • Username: longroadchildrensfilm10
  • Password: mediastudies
  • Upload any pictures you require (label them so that you can find them).
  • Find the picture that you want to upload to your blog.
  • Click on 'Share This' and Grab the HTML code. Copy and paste this code into your blog. Repeat this process for all the pictures you require.
  • Before you post your blog, at the bottom of the page click on 'Post Options' and select 'Interpret typed HTML'. This will convert all the code in your blog into the pictures you had flickr.


Tuesday, October 05, 2010

Blog Content Checklist

Blog Tasks - Planning and Research

You should ensure that your blog has varied and thorough posts that include images or videos that reflect your research and ideas.

Here are some topics that you should ensure are included on your Blog:

Star Analysis - You should each have analysed a star and how their videos sell them to the target audience, you can look at several videos or videos that span their career.

Auteur Theory - the theory and research on one music video director.

Goodwin’s Theory of Analysis - Ensure all 6 points are clear on your blog. Relate this to videos you study and your own ideas.

DVD Cover and Magazine Advert Analysis - Real examples, your photoshop practice and ideas for you final products.

Timeline, Storyboards, Shotlists and Call Sheets - upload images to the blog with a description of what they are and how they will help you.

Mise-en-scene - Research on your genre and plans for your own ideas

Analysis of past students work - analyse using the marking criteria and/or Goodwin’s points.

Location Reports - street map images or still photo images, information about the location and why it is suitable (Group 48 on the 2009/2010 Archive has good examples).

Target Audience Research - You could do a mind map or a questionnaire. (discuss all three products not just your video)

Lyrics Analysis - ensure the lyrics for your song are on the blog, analyse mood and representation of the artist etc.

Editing Techniques - Find examples of similar editing styles or transitions that you plan to use.

Mood Board - create a mood board for you overall inspiration.

Amateur vs Professional - Analyse the differences between a student and real artist music video.

Contact the original artist - Show that you have attempted to seek permission from the artist to use their song (e.g. via Facebook)

Test Footage - experiment with shot types and editing techniques and upload these to the blog.

Look a the blog of the week - What inspiration can you take from them? Why do you think their blog is successful?

This is a minimum. You should use your imagination to create other posts.

Blog of the week 2

Blog of the week for w/c 4th October is:


Have a look! This blog has great visual references and a real sense of a 'creative journey'.

Friday, October 01, 2010


If you have any questions about the Music Video scheme, you can now submit questions and have them answered by Media Studies staff!

To submit a question, log into blogger and create a NEW POST under the QUESTION & ANSWER: MUSIC VIDEO 2010/11 blog that has been set up for you.

You can view current Q&A's in the following link:

Wednesday, September 29, 2010


The very first Music Video blog of the week is:

S1 21
It is detailed and very thorough. Take a look at it.


Tuesday, September 07, 2010

Introduction to Music Video 2009/2010 (AS students) ARCHIVE


Monday, August 16, 2010

Music Video 2009/10 Blog Archive

GROUP 01 - MUSIC VIDEO 2009/10

Thursday, July 29, 2010

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)
  1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
  2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
  6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Friday, September 11, 2009

13P Favourite Music Videos

Can't Stop - Red Hot Chilli Peppers
Warp - Bloody Beetroots
Kiss and Tell - You me at six
Dirty Diana - Michael Jackson
Here It Goes Again - Ok Go
Remember the name - Fort Minor
Paparazzi - Lady Gaga
Run Away - Super Furry Animals
The Kill - 30 seconds to mars
The View From the Afternoon - Arctic Monkeys
Lolipop - Framing Hanleys
Just a Day - Feeder
We are the People - Empire of the Sun
Dead - Slipknot
Of Fire, Wind & Wisdom - Eluveitie
Snow - Red Hot Chili Peppers
Smells like teen spirit - Nirvana
All the Small Things - Blink 182

Friday, September 04, 2009

The Horrors - Sea Within A Sea

Mystery Jets

Lily Allen - The Fear

Lily Allen - Not Fair

The Saturdays - Work

Just Jack - The Day I Died

Example - Watch The Sun Come Up

Thursday, June 04, 2009

The Veronicas - Untouched

Jack PeƱate - Be The One

Tuesday, May 12, 2009

Lady Gaga - Poker Face & Just Dance

Esser - Headlock

Roots Manuva - Witness to Fitness

Utah Saints - Something Good (2008)

M.I.A. - Paper Planes

Paolo Nutini - Candy

Mika - Big Girl

The Streets - Blinded by the Lights

Friday, November 14, 2008

Music Videos 2008/9 Finished...

Friday, June 06, 2008

Analysis of Geri Haliwell - It's Raining Men


Thursday, May 29, 2008

Conception to Consumption - Lindy Heyman

Lindy Heymann speaks about the process of making a music video, from getting the job to the finished product.

Mark Owen - 4 Minute Warning

Lindy Speaks

Jake speaks about Nojahoda video

Nojahoda Video

Making Of Nojahoda Video (Jake's talk at LongRoad)

Wednesday, November 07, 2007


All this year's music videos are now online at YouTube.
Click here to go straight to the PlayList of Music Videos 2007

Tuesday, September 25, 2007

Music Video from 1998!!

LongRoadMedia Music Video from back in 1998. This is from before editing digitally, editing the video using analogue equipment.

Tuesday, September 11, 2007

The Stands - Do It Like You Like

Super Furry Animals - Golden Retriever

Thursday, June 21, 2007

Music Channels Task

Try to work out who owns the music channels by looking them up on Wikipedia or on the really useful MediaUk site You can find a list of all Sky Channels with links here
What does their ownership tell you about them ? what other companies/media do their owners have interests in ?

What kind of music/programming does each channel carry ? How big are their audiences ?

Wednesday, June 20, 2007

DJ Format: We Know Something

Music Video used for the first Final Cut session.....

Director: Ruben Fleischer

When the band could not make the shoot date ever inventive Fleischer came up with a cute and cuddly idea to replace them and meet the deadline. he delivered much more than that with a hyper funny and seriously shot hip hop style video with a twist. The crew cruise in animal outfits complete with break dancing sharks, lino-spinning turtles and phat bears in the hood. full throttle humour and talent to the max....

Tuesday, May 29, 2007

useful articles for writing Part 2


and here
and here
Universal interested in MySpace and YouTube
really good article about internet music revolution
Why MySpace and YouTube have been a success
article from Nov 17 on Universal suing MySpace

All useful for the write-up of the project

Monday, May 28, 2007

Articles about MySpace and the music Biz

and here
and here
and here

more to come ! All useful for the write-up of the project

Friday, May 25, 2007

Jake's work as an editor and director

Booty Call by All Saints (editor)

Millennium by Robbie Williams (editor)

Say you'll be there by the Spice Girls (editor)

Have A nice day by Stereophonics (director)

Stone by Stone by Catatonia (director)

Raining Men by Geri Halliwell (director)

Wednesday, May 23, 2007

Lindy's work as a director

The Drowners by Suede

Insomnia by faithless

Little Love by Lil' love
music video material on main longroadmedia site including student examples, some interesting real music videos and lots more links to useful sites

Sunday, May 20, 2007

The Cure - Inbetween Days

  • The Cure - Inbetween Days @ YouTube
  • Friday, May 18, 2007

    It's Raining Men- Case Study video

    Studying Music Video

    History of Music Video plus lots of quirky examples here

    Wednesday, May 16, 2007

    ...and the original by The Weather Girls

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