How to analyse a music video... Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There is often intertextual reference (to films, tv programmes, other music videos etc).
Try to work out who owns the music channels by looking them up on Wikipedia or on the really useful MediaUk site You can find a list of all Sky Channels with links here What does their ownership tell you about them ? what other companies/media do their owners have interests in ?
What kind of music/programming does each channel carry ? How big are their audiences ?
Music Video used for the first Final Cut session.....
Director: Ruben Fleischer
When the band could not make the shoot date ever inventive Fleischer came up with a cute and cuddly idea to replace them and meet the deadline. he delivered much more than that with a hyper funny and seriously shot hip hop style video with a twist. The crew cruise in animal outfits complete with break dancing sharks, lino-spinning turtles and phat bears in the hood. full throttle humour and talent to the max....